Resume

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Resume 〰️

Asphalt Green

Social Media Manager

November 2023 - Present

Terakeet

Digital Content Specialist

November 2020 - October 2023

  • Composed, optimized, and outlined over 200 pieces of effective, organic SEO–focused web content for a full-service financial institution, a major clothing retailer executive, and a private equity firm founder.

  • Aligned with various disciplines to brainstorm and conceptualize successful content strategies.

  • Devised content solutions that complement client's brand voice and comply with Terakeet’s best SEO and content practices.

  • Hosted training and mentoring opportunities for new digital content specialists on best practices.

  • Planned and posted engaging branded content across all social media channels, including Instagram, LinkedIn, Facebook, YouTube, Pinterest, and Twitter.

  • Coordinated with other team members on multi-faceted projects.

Central Association for the Blind and Visually Impaired

Public Relations Assistant

August 2019 - November 2020

  • Crafted social media copy using scheduling software across multiple digital platforms.

  • Designed email campaigns for donors, supporters, and government officials.

  • Carried out research, writing, and publishing blogs on visual impairments and other related topics.

  • Leveraged reputation management techniques to interact with social media audiences.

  • Facilitated the development of long-term marketing and fundraising goals.

F.X. Matt Brewing Company
(Saranac Brewery)

Social Media Director

August 2018 - March 2020

  • Create and curate engaging, high-quality branded content for Asphalt Green's social media accounts on Instagram, Facebook, and LinkedIn.

  • Manage Asphalt Green's social media content calendar to ensure alignment with marketing initiatives, events, and holidays.

  • Monitoring trends in fitness, sports, and New York City-related media to craft relevant social content.

  • Report on the effectiveness of social media campaigns to the wider marketing team.

  • Develop, maintain, and analyze the performance of digital ads using the Meta Business Suite.

  • Collaborate with the marketing team to brainstorm and conceptualize successful content strategies.

  • Coordinate and monitor influencer campaigns connected to key marketing initiatives.

  • Administered and created content for multiple digital platforms.

  • Introduced strategies that engaged with consumers based on the company’s core values.

  • Marketed live events and concerts hosted at the brewery’s onsite location.

  • Tasked with writing print and digital copy for products.

  • Assumed responsibility for managing and updating the company website using WordPress.