EXPERIENCE

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EXPERIENCE //

Asphalt Green

Social Media Manager

November 2023 - August 2025

Terakeet

Digital Content Specialist

November 2020 - October 2023

  • Composed, optimized, and outlined over 200 pieces of effective, organic SEO–focused web content for enterprise companies, such as a full-service financial institution, and high-profile confidential individuals, such as a private equity firm founder and a major clothing retailer.

  • Planned and managed branded content for Instagram, Facebook, YouTube, Pinterest, and LinkedIn.

  • Collaborated cross-functionally to develop content strategies and trained new specialists in SEO best practices.

Central Association for the Blind and Visually Impaired

Public Relations Assistant

August 2019 - November 2020

Against the Algorithm

Podcast Producer/Social Media Manager

June 2019 - December 2021

  • Crafted social media copy using scheduling software across multiple digital platforms.

  • Designed email campaigns for donors, supporters, and government officials.

  • Carried out research, writing, and publishing blogs on visual impairments and other related topics.

  • Leveraged reputation management techniques to interact with social media audiences.

  • Facilitated the development of long-term marketing and fundraising goals.

F.X. Matt Brewing Company
(Saranac Brewery)

Social Media Director

August 2018 - March 2020

  • Created and curated high-performing branded content across Instagram, Facebook, X (Twitter), and LinkedIn, driving engagement and strengthening Asphalt Green’s digital presence.

  • Grew Instagram following by 40% through data-driven content strategy, storytelling, and consistent brand voice.

  • Led social media partnerships with the New York Knicks, Special Olympics, and Battery Park City Authority, increasing visibility and community engagement.

  • Managed a comprehensive social media content calendar, leveraging analytics to optimize post performance, drive follower growth, and align with broader marketing campaigns.

  • Developed and optimized lead-generating digital ads via Meta Business Suite and Google Ads, leading to record growth in membership and program enrollment.

  • Planned and executed influencer marketing campaigns to amplify brand messaging and support key initiatives.

  • Supported live events through developing social media activations, managing influencers, and providing general event support.

  • Administered and created content for multiple digital platforms.

  • Introduced strategies that engaged with consumers based on the company’s core values.

  • Marketed live events and concerts hosted at the brewery’s onsite location.

  • Tasked with writing print and digital copy for products.

  • Assumed responsibility for managing and updating the company website using WordPress.

PROJECTS

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PROJECTS //

Creative Block

Podcast Producer/Social Media Manager

September 2021 – November 2023

  • Handled the production of the podcast from scheduling guests, pitching topics, and overseeing the podcast production pipeline.

  • Created and managed the podcast’s Patreon account.

  • Lead community management efforts like subscriber Q&As, events

  • Produced and managed the podcast’s social media and Patreon accounts.

  • Handled the full production of the podcast from scheduling guests, interviewing guests, editing episodes, and social media management.

  • Made several appearances on partner podcasts to promote the seasons of the podcast.